In 1990, the Inspiral Carpets had the world at their feet. A new album destined for the top of the charts, a t-shirt empire that probably brought in more cash than their records and a range of haircuts copied by students throughout the land... having "the boon" was immense......
To give their album an extra push, they released some branded milk bottles, which arrived in time to give the album sales a healthy nudge. With a play on the "cool as fuck" logo, it read "cool as milk", featuring a cow in shades, album details and an image of the band on the rear. fantastic i think you'll agree!!
These days the milk bottles change hands for around £10-£15 which is pretty bizarre!
Anyway here is the album that all the fuss and media buzz was about, entitled "life" it was a blast...lumped in unfairly the madchester scene (but probably helped by it) because they had the misfortune to come from Oldham, The Inspirals had a sound distinctly different from peers such as the happy mondays and stone roses,
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